NFL Retail Signage
As the NFL creates new ways to offer fans more authentic experiences, the need for transforming retail space is a must. For this new venture we created a system of highly visible pieces that easily identify the brand and work as a base for all 32 teams. The photography concentrates on aspects of football that are unique to the NFL, the Shield as it appears on the football and on field.
NFL Retail Signage - Production Art
The production art included shows the range of sizes required for Dicks Sporting Goods Retail signage. 3 side panel options, 3 topper options and a 4 sided box topper repeating the message “Official NFL Merchandise”.
