Xfinity Rewards “Spread The Joy” Campaign

Project

Festive Fleet is an initiative run by Xfinity during the holiday season. The program spotlights the best of Xfinity customers as told by the employees. The employees nominate customer who they have gotten to know personally over the years through either in home or instore service appointments. The customers could win a wide variety of prizes that are tailored to their needs, wants or hobbies. The project is a definite “feel good” moment for all involved. Genuine people coming together from all walks of life, showing appreciation for one another. Expressing pure love and joy during the holidays.

Concept: “Close Knit”

This holiday center design is inspired by home made, crafted love. This knitted pattern represents home and a warm fire. Combining the icon and technology design we’re able to replicate a similar feeling of a gift made with love.

Tactics designed for 2022: ecomms, printed posters, letterhead, gift tags, tissue paper, gift bags, gift boxes and wrapping paper

Goal

Meaningful connections between our employees and our customers will always be the core of this program. Now more than ever, we’ve come to appreciate the moments that bring us closer together. These are the experiences that prove how big a small act of kindness can be - the flashes of humanity and empathy that remind us that the world is full of people who care. One thing the pandemic has given us is a renewed sense of gratitude for the encounters that add a sense of hope and joy to our lives. So this year, we look forward to celebrating this renewed sense of optimism and appreciation for personal connections by giving our employees the chance to give back to the people who matter most.

Major Wins

There were 3 major wins for 2022 season. For 2 years in a row it was the most watched broadcast for Xfinity.

We won a Bulbies Award from GMR Marketing for our contribution to the overall Xfinity Rewards Program.

We got to design/ engineer a new system of podiums for a larger variety of gifts to be displayed during filming.

Design Team

Creative Director
Greg Daiker

Art Director
Appolllo Bey

3D Rendering / Engineering Production
Jose V.

2D Design
Ricky C.

Video Production
Emmie C., Michael S. , Caitlin M.