Meta Trade Show Booth at Best Buy’s Annual Holiday Leadership Meeting

Project

The ask of the Meta project was to develop a footprint for Best Buy employees to learn about and demo the latest Meta products. The 2 latest products included in the event space, where the Meta VR headset and the newest Ray-Ban sunglasses that included a cameras, Bluetooth, wi-fi. and other technological features. These two releases are important because they mark a substantial upgrade of the two products in their respective industries. This was the first time that these 2 completely different products we’re gonna be marketed together in the same space. Meta wanted Best Buy employees to be comfortable with the setup of selling this headset and sunglasses in a similar retail setting.

Three quarters of the footprint was eventully set up for demos And the other 25% was set up for learning and educational purposes. The footprint changed direction several times trying to determine how much space would be given for educational and learning purposes versus game demos. The titles that would be showcased we’re also updated several times What that meant was the customer flow within the footprint change rapidly? The one thing that remained constant is that the event space was to feel similar to Meta storefronts. Keeping the environment understated, so that the products showcase could shine.

Major Win

The client was pleased with our ability to development and rapidly change the footprint. We successfully grew the footprint from a 30x30 to a 40x40 foot space. We did this by gaining the trust of the client based on the creativity that we put into the floor plan, an effective customer journey and a way that showcase their products in an innovative way. 

Design Team

Creative Director
Steve R.

Art Director
Appolllo Bey

3D rendering / Engineering Production
Shayne R. / Jose V.

Thank You.