Microsoft Anime Month Sweepstakes

Project

Design a background graphic to be used on social media as a back drop for a custom controller presented by Microsoft. During Anime Month, Microsoft is doing a sweepstakes for a lucky fan to win an artist designed custom controller.

Background

During Microsoft’s Anime Month happens during the month of July. This event is for everyone that loves anime. Enthusiasts can enjoy discounts across anime films, TV series and other related content through the Microsoft Store on Xbox. Additionally, there is a curated collection of Anime Month games available on Game Pass

Microsoft’s MSFT Xbox recently revealed the return of Anime Month. Throughout July, enthusiasts can enjoy discounts across anime films, TV series and other related content through the Microsoft Store on Xbox. Additionally, there is a curated collection of Anime Month games available on Game Pass, along with special perks for Game Pass Ultimate members, such as a complimentary season of Naruto Shippuden and a 75-day trial of premium membership from Crunchyroll.

The company also announced that Microsoft Movies & TV is hosting a massive Anime sale with discounts up to 80%. During the sale, anime fans can explore a wide range of movies and TV series, including popular titles like Bleach, My Hero Academia: World Hero Mission, Sailor Moon and many more.

The sale aims to provide an opportunity for fans to discover new favorite anime or catch up on beloved ones. Additionally, Game Pass members can avail themselves of exclusive discounts during the sale.

In July, Game Pass Ultimate members will also have access to two new perks as part of their membership benefits.

The Goal

The graphic had to be appealing to a broader anime audience but also be edgy enough to make the custom designed controller look really special.

Major Win

We got this project approved by the client in the 1st round. We got kuddos from the Xbox team in regards to how quickly we worked and how thoughful our range of work was in our first presentation. The concepts presented covering several periods in the anime history. The graphic had to clearly speak to the broad range of anime audience but be edgy enough to look cool behind a custom controller of a modern X Box system.

Design Team

Creative Director / Art director
Appolllo Bey

Designer
Slurbie J.

Project Manager
Jonathan Z.

Thank You