NFL Kickoff
The NFL kicked off its 97th season with a week long celebration of the reigning Super Bowl Champion Denver Broncos at Civic Center Park in Denver. With live performances by multi-platinum global stars Dierks Bentley and OneRepublic, the show leads into the season opener between the Carolina Panthers and Denver Broncos in a rematch of Super Bowl 50 at Sports Authority Field at Mile High in Denver. It marked the first Super Bowl rematch played on Kickoff Weekend since 1970 (Kansas City-Minnesota).
The best way to describe the heightened anticipation of a new season of football and the explosive intensity of these two Super Bowl rivals is via the concept of “The Spark”. An added bonus of this direction is that the combination of the two teams color palette represents the natural intensity of blue and orange flames.
Style Guide
The NFL Kickoff Style Guide (slide show) is a comprehensive overview of the elements supplied to design print, digital and environmental assets for the event.
Included in each style guide is an introductory paragraph, branding elements covering logos and custom type, all design elements, photo treatments and a “how to” guide to build the final applications. The style guide is used by the in house creative department, marketing and external sponsors and vendors.
