Super Bowl 50 Friday Night Party Invite
The Invite for the Super Bowl Friday night party is one of the most prestigious projects of the in house creative department. Because this invite is for Roger Goodell’s exclusive party days before the Super bowl it has two jobs. One is the wow factor, this invite has to appeal to owners of million dollar NFL teams. The second is to communicate the overall celebratory aspect of Super Bowl by strategically revealing some aspect of Super Bowl History. The event is high end so the budget is spare no expense, making it the most expensive printed project per piece. Over the years the invite has influence the look and feel of the event décor so that it’s all cohesive. So lead time is farther out so we can share design progress with the vendor producing the event.
To commemorate the 50th Anniversary of the Super Bowl, I created a set of 5 limited edition invites representing the best of the Super Bowl MVP’s. Each invite represents one out of the 5 decades that the Super Bowl has been played. Each figure is a collage of the ten MVPs during that decade.
The Super Bowl 50 Friday Night Party invite is special because these unique, high end pieces have afforded us the ability to use special printing techniques that would not be found on a regular invite. So we use laser etching, gold foil, gold gilded edges and both gloss and matte varnish. Each series has a set of 5 and is sequentually numbered before being delivered to upper management of each of the 32 NFL teams. The significance of the Roman numerals laser etched on the front of the invite sleeve represents each of the Super Bowls played prior to Super Bowl 50.
Concept Presentation
The presentation shows the four concepts proposed. Included is the inspiration, materials, invite and outer sleeve. These presentations would usually be shown to the creative director or upper management as a part of the approval process.
