Super Bowl LII Friday Night Party Decor
Super Bowl Friday night party is a party held annually on the Friday before the Super Bowl in the selected city. Hosted by the commissioner of the NFL, Roger Goodell. This is a high end event for the owners of each NFL football team and their close associates. The party celebrates the 2 teams competing in the Super Bowl and is a great time for all that attend. Food and drinks are top shelf and there is always a surprise musical act.
Bathed in a purple light, the Friday night party is a direct reflection of the Super Bowl color palette and design aesthetic. This year’s unique color palette is inspired by Minnesota’s own Aurora borealis. The shimery electric sky light bathes Minnesota in a colors ranging from magenta to purple. The theme of Super Bowl LII is “The Path to Victory Leads North” so elements inside the party gave the patrons a sense of direction as they partied the night away. Elements of Minneapolis were brought into the decor to make the event feel more authentic.
Super Bowl LII Friday NIght Party Invite
The Invite for the Super Bowl Friday night party is one of the most prestigious projects of the in house creative department. Because this invite is for Roger Goodell’s exclusive party days before the Super bowl it has two jobs. One is the wow factor, this invite has to appeal to owners of million dollar NFL teams. The second is to communicate the overall celebratory aspect of Super Bowl by strategically revealing some aspect of Super Bowl History. The event is high end so the budget is spare no expense, making it the most expensive printed project per piece. Over the years the invite has influence the look and feel of the event décor so that it’s all cohesive. So lead time is farther out so we can share design progress with the vendor producing the event.
The Super Bowl LII invite is the 1st year that we treated the Lombardi Trophy in a color other than silver. The purple cast on the Lombardi trophy came to symbolize the reflection of the Aurora borealis of Minnesota on the Super Bowl. The type was treated and either black or silver foil. The edge the thick cardboard stock has a gloss varnished edge. The back of the invite was treated with a purple foil Super Bowl logo. The sleeve of the Super Bowl LII invite is laser cut with individual holes made to mask the glow of the vanished invite. Making it feel more ethereal like the Aurora borealis.
Invite Presentation
The presentation (slide show) below shows the concept that was chosen for the Friday night party. Included is the inspiration, a simple comp of the sleeve and invite and two pages containing production notes for the vendor with actual sizes and finishing treatments.
