NFL 100Th Season Fantasy Draft Experience
As the National Football League rewards and honors fans in its centennial season, the league has introduced the initiative 100th Season Experiences of a Lifetime. The fan experience creates opportunities for NFL fans to summit to for a chance to win prizes throughout the year.
An example of a reward would be the “NFL Tickets For 100 Years”.
The newest initiative/ reward at that time was this Fantasy Draft project where a select group of winners had the opportunity to come to the NFL League office and meet Roger Goodell. He hosted this Fantasy Draft for them in his boardroom.
Process
My team was responsible for the look and feel of the digital content. Based off of the 100th Season, first we presented our options to management. Once a direction was chosen we stepped out building all of the content—colors, type treatment, photo retouching, patterns and production of the various digital screens.
Event assets included the “Welcome” screen that announced the event to guestz coming in and 17 sequential iterations of the “Rounds” screen.
Each of the 8 teams needed a bio page and 17 sequential iterations of both the “On The Clock” and “The Pick Is In”screen.
