NFL Draft Prospect Custom Email Invitation
The NFL wanted to honor each athlete selected to attend the NFL Draft by sending them each a custom invitation. After tailoring the invite from the NFL Draft style guide, the name of each athlete was set in the custom Draft typeface and an image of that players performance at the NFL Combine was placed towards the top. The commissioner, Roger Goodell's signature was also included at the bottom for a touch of authenticity.
NFL Draft Prospect Custom Email Invite Process
In the process, I show through rounds how the email template was transformed from a standard corporate look into a unique one - off design using photography and graphic elements from that year’s NFL Draft style guide. We wanted to emphasized the celebration and emotion of being selected to the NFL Draft. So the design had to catch the eye of any NFL hopeful.
